I'm planning on doing mass email marketing using something like Proleads.com and Persistiq.com. What's the best way to integrate mass email marketing like that with the Ask Method so that I can hone my messaging to my leads as I get to know them? More background: I sell high-end corporate training programs. I'm going to front-end my sales funnel with online webinars and possibly short in-person seminars. It's easy to get lots of leads within a company, but the specific products they'd be interested in and what their buying authority is will very from contact to contact. I want to be able to start with generic emails and quickly learn about each lead through my email sequence so that I can specialize my messages. Recommendations for a set of software to use, or a single system that will cover everything?
Think of yourself as a content marketer first, which is effectively what you're doing, then check out convertKit, which is specifically for bloggers but works great for your situation too.
Answered 7 years ago
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