Hello, I see that you have received a lot of responses here already. My name is Humberto Valle, I am a global competitive strategist. There are many ways to build a micro targeted audience, studying your competitors is not one of them. Theres this notion that when you are trying to grow a business that you need to 'compete' against other companies when in reality that only sidetracks you and has you building a slightly differentiated me too product or service in the eyes of the consumer. What you should do is run market research, ask the right questions, study public behavior on certain topics, and know your product in and out and the alternatives to using your product - at the end of the day your growth is heavily dependent on your ability to market and advertise your product and what needs to be different is that. If you are interested in having a conversation with one of us at our hybrid marketing agency and see if we can be of help please don't hesitate to contact me. We are an all inclusive marketing solutions that employs MBAs, Artists, and Programmers and we find niches and untapped markets for our clients.