Is this a viable business idea?

I've done a fair bit of travelling over the last 7 years, mainly Europe, Asia and Australia, but my main worry/concern when travelling for long periods of time was how I would finance further travel or a smooth transition back in to normal life. I came up with an idea to allow travellers to earn some money, I won't bore you with too many details but the basic concept is to have travellers wear T-shirts with adverts of smaller/local business related to travel/leisure. Being paid along the way. Very similar to CarQuids but for travellers. My question is is it worth pursuing or not?


You'll need to learn more about, and better define your two personas:
A) The type of company willing to pay for t-shirt based advertising
B) The type of person that will to wear it.

To do this you'll need to access communities where you think those personas would hang out (either online, or in person), and ask them questions (via an online questionnaire, or in an in person interview) that will allow you to characterize the types of people / companies that would be interested.

Once you have your two well defined personas you can better design and test your initial service around them.

For instance, maybe you've realized through your research that only bars are interested in your service, and maybe they're only interested in women wearing their advertisements. Meanwhile you might have also found that only men would be interested in wearing the advertisement shirts. In this case the idea would not be viable.

However if you find personas that do match, and there are enough of them in existance (big enough market), and/or they're interested in paying enough $ (enough to pay for the t-shirts, and your rent, and cleaning, and occasional lost shirts, etc.), then it would be viable. Not _necessarily_ the next big thing, but definitely viable.

Let me know if you'd like more detailed advice with regard to conducting interviews, designing questionnaires, how to access potential customers, or even if you'd just like to brainstorm on it some more. It's a fun idea,



Answered 2 years ago

Sounds like a lot of work to get such a project off the ground. You'd need an extensive database of potential advertisers – local businesses for locales scattered across the planet.

To compile such a database and make sales pitches to everybody within it, you'd need a sales staff fluent in multiple languages, familiar with the layout of cities all over the world.

And to convince them to sign up, you'd need an army of travelers ready to wear the T-shirts – which, by the way, you'd need to manufacture and ship. Those T-shirts would showcase a long list of local businesses; yet volume for each shirt would probably be low.

To manage all those challenges, you'd probably have to give up traveling and work out of a cubicle, where you'd be able to focus on writing emails and making phone calls. Would you? I'm guessing not.

Answered 2 years ago

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