What are the best steps to take towards launching a downloadable educational product?


Domain expertise and talking to users.

By working with the users you want to sell to or even just the industry, you will see how they do things - and more importantly, see what it takes to influence their behavior.

You may realize pain points you didn't see in the first place - and may even end up rethinking your parameters/format of downloadable as well. It's a huge commitment, however, so most people do the second, which is talking to users.

Read Paul Graham's essay on launching.

Startups are a marathon, not a catapult. You are looking for consistent, incremental progress and growth over the lifetime of the company, not one short-term rocket-ship blastoff.

Answered 4 years ago

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