I'd invest in a strong domain name – something memorable, relevant, authoritative. That should translate to leads, repaying your trouble over time with higher conversion rates and higher lead quality. And whatever you build might be sellable later on.

Depending on accidents of parentage, your given name may not be suitable or may already be in use. Or you may prefer to separate personal life from business. I'd advise that, actually, because selling a business that bears your own full name gets complicated and risky.

Naming and domain consulting are what I do full time. So if you'd like to tell me more about yourself, I can give more specific recommendations.