As a college entrepreneur, what is the best way to market internet start up launch with the most cost effective way possible? As my partner and I are coming to our launch date I need to find some clarity on how to market this the most cost effective way possible. I am a college student and on very limited funds. I do have experience in social media but as you guys know it does cost quite a bit to really get the traction you want. Not much has been spent being that my partner and I have the creative background to get this done and him being the technical guy to build this thing out. I have read in other forums to seek investment for marketing but I don't want to remove my focus to try and acquire funding. Especially when we don't have many users and know we can get this thing off the ground using free or low cost resources. I've made a list of potential collaborators and acquired a list of emails to shoot to all bloggers in the technical space. Is there anything else I can pursue when coming to the launch? Also in terms of content creation for social media. This is my first tech start up. Essentially it is brand and needs to have its own feel that people can relate to and notice. Is there any tips or examples that someone can give me on that? I appreciate all answers and look forward to hearing from everyone. Thanks!

Right now, while you're still thinking about marketing strategy and haven't committed to an already-launched site, you should pause and seriously examine your brand name / domain.

I realize you've got all sorts of other angles to consider too – web design, funding, customer acquisition, advertising, etc. But think about it this way: You can tweak design at any point. You can pursue new methods of customer acquisition whenever you feel like experimenting. Funding is always a possibility later.

The one aspect of your project that's the most permanent, the least pivot-freindly is your brand name and/or domain. If you get it right from the outset, that will save you money and headaches later on.

Beyond that, a suitable name can help you gain traction with customers. All your marketing will be more efficient. Pushing a sub-standard name is like pushing a grocery shopping cart with a broken wheel; it requires much more force (i.e. cash and work) to get anywhere. Plus, if you want to woo investors, it doesn't hurt to have a catchy professional brand name that conveys what you're all about.

Care to talk it through? Names and domains are my profession.

Answered 3 years ago

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