Specifically for our company that is a hotel/managed Airbnb ( and we are just relaunching our brand and platform in 3 weeks.

I agree with the other people who explained how your particular type of business may not do too well on Kickstarter. However, if you're still looking for best practices, here are some:

-Cross promotion of other Kickstarters that are going on around the same time as your campaign and also share the same audience as you, but are not direct competition.
-Influencer outreach - find really popular bloggers/youtubers who have your audience and ask (or pay) these influencers to mention and link to your Kickstarter campaign.
-Create a video for the Kickstarter page but also put it on YouTube and link the YouTube video to the Kickstarter campaign page.
-Make social media ads for the Kickstarter campaign to get more people on the page.

My agency has helped launch Kickstarter campaigns in the past. We would love to help you if you need help strategizing or executing any tasks. If you'd like a free project estimate, please let me know!

Answered 4 years ago

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