What is a good strategy to find new customers, either B2B or final customers?

We need a strategy to find new customers, either B2B or final customers. We are a creative studio with a focus on game-based content.


Find organizations that are already sponsoring or buying gamification for their online marketing, and approach them.

If you make gaming apps, look at who is already promoting their products or services through similar means.

You have a common issue here which is this: for most prospects, you'll have to make TWO sales. I dislike this situation and avoid it whenever I can. First, you must sell them on the *idea* of your solution ("This game will help you increase customer involvement and retention, and convert into more sales".) Second, you must sell them on the idea of *you* as the solution provider.

I look for situations where there is only the one sale to be made: you as the solution provider. If you have to sell them on the original idea, it's too much work.

If they're already using these media to reach their target market, they already know its value. You don't have to sell them on that. You just have to get their attention and assure them that you will get them results.

Answered 8 years ago

Just a recommendation for something that might be of interest to you... check out Games for Change. They bring gamification to nonprofits, including partnering with companies like yours to develop apps and games for charities.

Good luck!

Answered 8 years ago


My name is Erik and i'm a Senior Analyst-Programmer with 15 years of experience.

I do have experience to build marketing B2B and B2C lists for outbound call centers. I can help you building potential customers lists and also help you build and train your sales agents. There's many possible strategies to reach potentials customers: outbound calling, e-mail marketing campaigns, publicity (ads), etc.

Feel free to schedule a call with me, I will be more than happy to help you establish a marketing strategy to reach potential customers.



Answered 8 years ago

Hello... You've come to the right place... I am sure many of us here in Clarity can help you develop a strategy to find new customers. But it is important for us to have more information about your business.

I visited your website and it appears to me you have several niches you are focusing on, so in order to develop a strategy we need to look deeper into who is your perfect client, who have you served before in each one of the services you have. It is not the same to go after a trainer or a corporation who is looking to use games as a resource for training as it is to go find people who need a website or an app.

Also are you trying to acquire customer via online or you can go face to face...

Anyway if you would like to give more information or to talk directly send me a message and I'll be glad to be of assistance, I'll give you my link for a free call so you can provide more details.

Have a great day!

Answered 8 years ago

1. You can try to work with mobile companies (Huawei, Samsung etc) which can preload your content to their smartphones.

2. You can work with telcos to push your contents and negotiate your revenue split with them.

Answered 8 years ago

Based on your question - it seems like you really are looking for (at least) two different strategies.


You have two different target markets: B2B & final (end) users.

It would seem foolish to try to go after them within a single strategy, seeing as they are really not related to each other, right?

So - Question 1 that you need to be able to answer:
Are you CREATING games, or providing GAMIFICATION development services? Depending on that answer, it would lead you to your next step...

Which is -> Who is your ideal client or customer? I'm a firm believer of doing one thing EXTREMELY WELL, and once that has been conquered, then moving on to another. So which one of those markets is your sweet spot? What does your ideal client look like, what do they do, what are their motivations?

Once you have figured out those two things, you can then start to develop a growth strategy that will actually be effective.

If you don't know, or haven't gone through the exercise of identifying your ideal market/client, and really understand both SWOT (Strengths, weaknesses, opportunities and threats) and market competitor analysis, then you are not ready to start a campaign - it will just be a waste of time, effort, and, most importantly, capital.

If you want, we can have a chat - either here on clarity, or at - if you use that link you get me for 45 minutes for free. Just saying :)

Answered 8 years ago

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