In a hypothetical situation, what key determinants would one use to decide whether or not a geographic area was an ideal location to offer telehealth services? I would imagine factors like internet connectivity, distance from nearest healthcare facility, Health Professional Shortage Areas (HPSAs), and utilization patterns would all play a role. What are other potential factors?
Hello, my name is Erik and as a Senior Analyst Programmer in marketing I had the opportunity to build targeted leads list for sales agent, witch is quite similar to your goal with this question.
You are on good track with your suggestion of using multiple models to determine your "customers" potentials by areas, internet availability, etc. We can also think of people age, specific area's health problems, etc. There's multiple trends we could find by managing all the information in a structured database. If you are interested to develop this idea combined with data mining/analysis skills, I will be happy to help you.
I look foward to help you on a call and don't hesitate to send me a message if you have questions.
Answered 6 years ago
The factors you mentioned are all key considerations. Utilization patterns are key and a lot of the data is publicly available. For telemedicine you want to look at utilization for appropriate/similar services. Other things to think about are transportation availability, access and availability (look at public CAHPS scores), and drive time analysis. I would focus your investigation on the non-medicaid, non-medicare population.
Answered 5 years ago