Questions

How do you send traffic to OLD posts on your blog/site? Got any ideas for recycling quality and timeless content?

Looking for a few new ideas. Tactics we use already: + Create a "best of" page + Link to old posts in new posts + Share old posts on social + Create a new related image to share with the post What else should we be thinking about?

5answers

If you have a self-hosted Wordpress blog, there is a great free plugin called "Tweet Old Posts" which will promote older posts on a schedule you set.

http://wordpress.org/plugins/tweet-old-post/

It works really well and is simple to setup.

Cheers,
Hani


Answered 7 years ago

Another idea is to repurpose your old content into fresh, new content. If you've got a series of related, older posts, consider putting those into some sort of downloadable pdf (in exchange for email ) that your readers can take with them and then link to the old posts in that PDF.

If you're creating a 'how-to' guide and using older posts as some of the content, make sure to link directly to those posts in the PDF. Head over to http://blog.hubspot.com/ for awesome examples of this in production.

Assuming you're running WordPress, you should explore the plugin called Insights from Vladimir Prelovac ( http://www.prelovac.com/vladimir/wordpress-plugins/insights ) to help you connect with older content and media, as well as SEO Smart Links ( http://www.prelovac.com/vladimir/wordpress-plugins/seo-smart-links ) to help you automatically interlink older posts.

A third option is to fire up Adwords and build a campaign around your old posts. If you're doing this, then ensure that you're funneling those paid-for clicks from Google > Old Posts > call to action to New Post / Subscriber. Capturing new visitors and showing them your great archived posts, then pushing them to new ones has been quite effective for our customers and encouraging engagement.


Answered 7 years ago

You can also make:

updates to the old posts
write a follow-up posts to the old ones
repurpose your content: use the blog posts to write an ebook, make a webinar, etc.
make different lists of your posts in a post
make a youtube video on the same topic and link to the blog post in the description


Answered 7 years ago

Consider writing the "Best of" page, but don't put it on your site. Instead, use it as a guest blog post on another site. The links will go to you and it's great content for the other blog.


Answered 7 years ago

Thanks, everyone! These are all great ideas!

Cheers,
@alexisgrant


Answered 7 years ago

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