You've sort of started to figure out the math of your problem, which is great. Most people never even get there.

Here's the issue: the more sales you have to make, the more time it's going to take you to make them.

And it takes just as much time--maybe even less--to make a higher ticket sale than a lower ticket sale. Why? Because the people who have money HAVE MONEY. They simply move some from their pile to you. The people who don't have money DON'T HAVE MONEY. They have to scramble to get the cash from somewhere else to pay you.

There are other attitude differences that make the low ticket a worse kind of client as well, but I'll skip those for now.

Nobody cares where you are. Working remotely is accepted today, and you don't have to go into detail about your situation with potential buyers. Remember: you know everything about you; they know next to nothing about you. They don't need to know all those details. You're a web designer...they need a website. Stick with that.

Back to the math. Fewer sales needed = less time spent on selling. If you have to make a sale a day to hit your money target, you are always going to be stuck in selling mode. Let's not even get into the hassles you'll also get attracting that level of client.

If you have to make two or three sales, now you have time to fulfill the work.

But this has everything to do with your own mindset and comfort zones than anything else--if you think "$6000 is a lot of money," you'll never act on it. The number is too scary. Out there in the world, though, are plenty of people who believe $6000 means a lousy website that they can't trust the developer of. Their comfort zone is not your comfort zone.

Would a big retailer trust a $300 web designer to make and maintain their site?

Now ask yourself why not.

Would a SME trust a $1000 web designer to make their site?

Same thing, right?

Use these reasons as your marketing. You're sorting for prospective clients who value A, B, and C. They know a $300 website is a laughable template, which won't support what they need and do.

They need to TRUST the person behind the site can fix problems, keep it up and running (they don't know the difference between hosting and web development, and I can give you examples--but downtime for development is bad, too), and make improvements swiftly.

But hey, if you can make a sale a day at say $400, and outsource the work to a dev you trust at $200, then that's another path to success with your revenue equation. I just think that's a lot harder to achieve since you need so much more traffic and have to manage so many more projects...each with its own baby birds in the nest screeching for attention.