I own a web and software development company and our only channel is word of mouth. I want to take the steps necessary to ramp up marketing drastically but am uncertain what channels to focus on. I'm certainly willing to hire the right consultant for further discussions.
Your audience partly overlaps with mine. When someone purchases a domain name, they will often (though not always) turn next toward developing that brand / property as a website. Sometimes that's a simple WordPress site; but occasionally the objectives are more ambitious, requiring extra code or even a custom-built platform.
Certain channels focus on this moment of "project conception". Anyone without a tech team will need to hire somebody. So you may want to put some thought into WHERE people go when they are passing through this phase.
Answered 8 years ago
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