We are a digital media company which gives Tech and startup news from around the world. We recently launched an App for the same and struggling to increase the downloads. We have been able to get around 300 downloads from our friends and other network and planning a campaign for increasing App downloads. Can you give some inputs that how should we go about it? Our FB page has around 24000 Likes.
In my opinion your cannot make something "go viral" organically. It is something that happens naturally and with a great marketing campaign. There are more than 1.5 million apps on iTunes and the chances of your getting found are minimal. You need to create a marketing campaign that uses paid traffic from Facebook to spread brand awareness and increase app downloads. I would like to ask how your Facebook page has 24,000 likes, but your app only has 300 downloads? If did not pay for this "likes" then there is a way where you can turn those fans into app downloads.