I think there's a huge educational gap for retail investors and the crowdfunding platforms are positioned well to resolve it. You can market your platform the way you would any other web site - define the target group you want to bring to your platform, and then use proven online marketing strategies to reach them. That could include Facebook ads, webinars, guest posting, partnerships, SEO and other tactics.

When these people reach your site, educate them about how to invest in the equity crowdfunding model. Don't make them believe equity crowdfunding is a get rick quick model - show them how patience and brand alliance can help small businesses succeed and celebrate the role they will play in that.