How can an Eastern Europe start-up target the Western World?

I am currently working on a new online startup. The business is quite straightforward - a web design agency. The market is very saturated, but I still think it has a room for potential and new opportunities. I’ve been constantly monitoring the internet market and noticed that due to cultural, social and mindset differences people tend to perceive things differently. Obviously so, but sometimes I wonder what the client is really looking for?. Let me give you an example. Throughout the 4 year journey of creating startups, I have come across a lot of customers from all over the globe. Of course most of them wanted to get a worth service or a product. But I’ve noticed that people of the West are a bit skeptical about the East products. Well I consider myself an Eastern Europe citizen, but honestly sometimes people don’t see any difference. What are you really looking for when a new business has come to your hood? Quality service? - Yes! Treat your customers well and you’ll get more clients afterwards? - Yes! Be unique? - Yes! All these rules are significant but when I ask the questions on different forums I get lots of versatile answers and a lot of negative feedback. Maybe negative feedback brings more ideas? Do you actually look at the origin of the start-up or it doesn’t matter as long the great quality service is given? Best Regards, Sergey