What is a best practice roadmap to setting up a SaaS company?

Domain purchase. Software deployed. Customer acquisition strategy? Go to market strategy? Free at outset or charge nominally for beta users? Business partner strategy? Roadmap available? Metrics and KPI targets?


"What type of car should I buy?"

As you can imagine, the answer to this question is highly dependent upon a number of factors.

Similarly, you're asking some very specific questions. I anticipate that a number of experts here would love to help you with answering with specific questions -- but those answers are highly dependent upon your unique needs.

That said, for many experts, this type of consulting is their livelihood and should be compensated.

The advice you will get for free is likely to be very general and may not suit the specific needs and targets of your company.

In general, your roadmap will concurrently address your funding, customer acquisition, development, and growth opportunities. It is best to have "poor, good, better, best" targets and contingencies in each of these categories. Lastly, your metrics and KPIs are uniquely dependent upon the objectives of your business. For example, a well-funded operation has very different KPIs and metrics than a boot-strapped enterprise. One is not better than the other, but the characteristics of the operation dictate these types of measurables.

I, along with many others on this forum, would be happy to discuss specifics with you. All you need to do is book an appointment for a call.

All the best,

Answered 8 years ago

Howdy. Well you have all the major strategic points listed. What is remaining is the tactical.

Those answers are going to be unique depending on who your target market is, what your product/service is, what your capital resources look like, etc.

Got a bit of experience in sussing this all out if you would like to schedule a call.

Answered 7 years ago

My best advice would be to get to MVP as early as possible.

When I say MVP I mean functional, not beautiful. It just needs to show basic functionality and can be worked on and enhanced from there.

Your SaaS product needs to get in the hands of users as soon as possible as they will show the direction it should take or that it's not worthy of their time (and/or money).

Answered 7 years ago

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