Currently Agents charge their sellers and buyers commissions, but they seem to be struggling to attract a wider audience of buyers. What would be the best approach, charging them a percentage out of their commission following a successful sale via the platform or offering a subcription fee with flexible incentives or charging buyers?
Having consulted across different industries I realized that, like it or not, every industry has a preferred behaviour around establishing partnerships and often those behaviours reflect customer behaviour. I don't have the specific data for your sector but that's where I would suggest you start: what do the most successful do? Choose better places? Are better marketers? Build better relationships? Then look to the opposite end and see what the least successful do? And what does everyone in the middle does? I'm a decision making expert and wont know specifics about your field. But I do know that most of the poor decisions are made because we solve the wrong problem. So, I'm going to take a leap of faith and suggest that its not the pricing model you should focus on. I'm not trying to be misterious but I would need a lot more information from you to suggest the next step. For now I hope I got you thinking about doing some market research first. No point rushing with the pricing model. Even if you choose something that succeeds short term, it wont last. At least in most situations. You can call me for follow up questions. Good luck!