Are these good software names: Logixess Or Logixeed? A software used in industry to monitor and control field equipment (based on logic). It's B2B

Logix + Excess (Or Success) Logix + Exceed


Choosing a business name is a real hang up for some people. I've met would-be entrepreneurs that get so hung up on the perfect name that they never start! That being said a great name is very important. Gone are the days when a name has to have any industry specific meaning (look at Google, Twitter, Apple, etc). In my opinion Logixess and Logixeed are a little hard to pronounce and do not roll off the tongue. Below is a link to a great tool for choosing a name, which also gives you available domains. I created the name for my company "Zapaty" with this tool. Best of luck! Here is the link.

If you have any more questions, feel free to reach out.

Answered 8 years ago

No. They are difficult to spell, challenging to pronounce and violate a wealth of basic linguistic principles. But don't believe me: You can prove this to yourself.

Give the names, written down, and nothing else, to 10 people who don't know you. Ask them to pronounce them.

Next, pronounce the names for 10 other people and ask them to spell it. Both tests will fail.

Furthermore, they are neither memorable nor evocative.

You're falling prey to the Latinate myth: if I create a name using etymologies or metonyms, and glom them together, I will have a great name. But you won't. You'll have a glommed-together name instead that does not evoke the meaning of any of the etymological roots or metonyms! Sometimes 1+1 = 0.

For details on the linguistic and branding criteria, read my LinkedIn post "Names That Got Game: 4 Steps To A Killer Name & Getting Buy-In" at:

If you have any questions, don't hesitate to contact me.

Best of luck,

Answered 8 years ago

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