I built my core product myself as a solo founder and the product is live with a handful of paying customers, but I need to focus on product management and less on development. I know a couple of great coder possibilities, but I hate to give away equity that could potentially be worth a lot more than the cash in no time. What other alternatives are there?
Lee gave a good answer.
What we're talking about is sales and negotiation, and there is frequently something the customer values more than you do which can take the place of money or another asset in your exchange.
The truth is that hardly anyone suspects this is possible or ever asks.
Many joint ventures are structured this way: one side gives up something they have, but don't think is valuable, to the other, who does value it.
The key is in asking the questions to find out. Don't just throw random stuff at the prospect hoping something will stick. Ask. Get them to co-create the solution with you.
Answered 8 years ago
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