Questions

What are the pros and cons of partnering with a health care provider for distributing mhealth app?

4answers

Hi,

I have worked with several companies helping them with the same challenge. First of all, I don't know exactly what your mhealth app does for the user or what benefit it gives the healthcare provider. But I would encourage you to work with large Managed Care Organizations because to the ease of working with them and the variety of types and severity of health conditions that their patients have.

For more information on business and marketing, click More on under my profile. https://clarity.fm/michaelvonirvin

I hope this helps.
Best of luck,
Michael Von Irvin, MBA, RN
upvotes and shares are always welcome.


Answered 4 years ago

Getting your app out there as much as possible would be a good idea, and getting them to persuade people to download would be.

I wouldn't go that much further as partnering up. I would suggest you to convince them to do so without a partnership. Perhaps you can pay for it instead.

It would hurt the long-term plan of your app, and even though getting them to send you traffic is a good growth hack, it's not sustainable.


Answered 4 years ago

Depending on the app, you may want to consider a care management app. A provider will only be interested in the app if it helps them manage the total cost of care for a patient if they are in a shared risk arrangement with the payer. Of course, the provider wants the patient to be healthy, but there needs to be a financial incentive on their part for this. Many healthcare payers or insurance companies do not hire various care management vendors to help manage segments of their population such as diabetics or those with substance abuse disorder. Your product may be of more interest to those entities which typically do have a performance component to their contracts whereby they need to reduce costs and improve care for the payers they serve. Landmark health is one such entity, but many others are depending on the type of app you have that you may consider targeting.


Answered 3 years ago

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