Questions

Website Re-designing Advice

We are a focussed consulting firm serving global clients. Our current website ( www.marketquotient.com ) is almost 4 years old. 25% of our sales lead comes from website traffic and based on that thought, we have initiated to re-design our current website. thus need your quick thoughts on the below mentioned links: http://readytolive.info/markertquotient/index-new.html http://readysolution.info/marketquotient/index.html http://readysolution.info/marketquotient/index2.html Pls spare few minutes and suggest which one looks more corporate and if there is a need to make any further changes to your chosen link. I wish to make the new website LIVE by 1st Jan, so a quick response would be appreciated.

4answers

I personally prefer the second two. That being said, given ghat 25% of your leads come through your website you may want to test each variation to make sure your users respond well to the new design. You should also check how much traffic you're receiving from search engines and prepare for a drop in traffic after launch. If January is a busy season for your business, it might not be the best time for a full redesign. Will these new designs be responsive? I would make sure your new site is mobile friendly.


Answered 3 years ago

Honestly, one doesn't really look any better or worse than the other. They'll do just fine. Just make sure you have a web marketing helping you with the transition from the old site to the new. If you don't do it right you can lose a lot of value that has been built up over time.


Answered 3 years ago

I personally like this one: http://readysolution.info/marketquotient/index.html

I do design evaluations for my team and i really don't see what is wrong with your original website. If 25% of sale come from the site that is a very very good % to have. The remainder should be focused on sales support and landing pages to increase that turnover on the website.

Instead of changing the look of your website you could have gone (and still should do) with landing pages created specifically for certain demographics, promoted to them and doing a/b testing. Each landing page would ultimately become another selling tool.

Going back to your other pages, be careful of going with that is trending in design. Almost everyone new to websites is creating websites that have 'infinite scroll' layouts with circles for data, etc. Your original website looks professional, full of info which is good for your industry, and clean. The others are beginning to look trendy, run of the mill 'theme' website with too much going on that distracts away from the content data which should be your top priority.

What I would have done is simply enhance some of the categories and sections you have in your original website to drive eyes to certain areas, increased clicks and lowered your bounce rate.
But if I had to reluctantly pick one I would go with: http://readysolution.info/marketquotient/index.html


Answered 3 years ago

Good morning,
I'm not a graphic webdesigner, I'm a marketing person and based on my experience I would not change the website, but:
1. focus on bringing more people: you already have a good conversion rate, keep that and increase the absolute sales instead by bringing more visitors
2. making sure you define 3 max 4 target groups with specific needs you can fulfill, and focus on articulating your benefit in a way that it's irresistible to each of them

1 and 2 are very much linked and I can help you with both, if you are interested :) Looking forward talking with you soon,
Serena


Answered 3 years ago

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