Can someone invest in a single product instead of an entire company?

My company has a huge set of products however I need funding for a particular product. Should I form a separate company for that product or is there a provision to own equity on a product alone? This product has a separate, fully prepared earning plan and and is in the marketing phase.


yes. ofcourse. y not. but your product should be having USP(unique selling power) and quality edge. There are various products in the market which have single product line and also have investors.

Answered 5 years ago

Would it make sense to partner with one of or a group of your existing clients? So instead having an investor, you can develop for the clients. They will invest with you in the prototype, and get the full scale solution cheaper, and you can sell it to other clients for full price.

That way you don't have to worry about return on investment, equity or anything else. Your clients buy, but cheaper than the rest.

If you would like to discuss this solution further. let us talk. We have done this on different occasions in my business on smaller scale, and are right now doing it on a larger project.

Best regards
Kenneth Wolstrup

Answered 5 years ago

That is typically called a Joint Venture around a product, product family, market etc.... To really understand your investment this type of structure tracks separate financials of the JV only, so you can actually see your investment working.

Answered 5 years ago

Absolutely. I'm echoing a previous answer made as this is called a Joint Venture partnership which is different then a partnership of a company. In a joint venture, you can have the investor participate in a specific product or a separate division of a company (which should have it's own separate P&L - Profit and Loss report). Have your lawyer draft up an agreement laying out how the JV structure is being formed, what product and financials it's related too and most important how the exit strategy would look like. We use this strategy in most of our real estate investment holding and it works great.

If I can be of any assistance in providing more clarity to this, please let me know.

Hope this helps and good luck!

Michael Ponte

Answered 4 years ago

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