Questions

What platforms give insights and information about Trends in different markets?

Trends about different topics like technology, entertainment, food... etc. I found couple like Google Trends, Linkedin Pulse, Facebook IQ... But I need to know about more platforms or reports that give me information about different trends for my consulting business.

3answers

Hi,
you can find some open articles from Euromonitor (although most are not open), internetretailer.com/trends/consumers/ , Forbes, https://blog.vendhq.com/ or BCG reports.


Answered 4 years ago

It really depends if you're looking at macro trends or for some more granular insights and also if you're just looking at free tools or looking to spend some money as well.

As mentioned before EuroMonitor does have some great macro analysis across a variety of industries, we use it fairly extensively for macro travel insights across destinations.

If you have an idea of some of the trends you're interested in and are looking to take a deeper dive into, that's where I look into areas like Google News, Twitter sentiment analysis and even more specific at Google Keyword Planner and Suggestion Tools to see what people are actually searching around different topics.

Hopefully that helps out a little with a few options, happy to help out if you have some more specifics.

Cheers,
Mike


Answered 4 years ago

I am reading a lot of information on SmartBrief. They have several topic and newsletters I get every day. I am also in close touch with industry associations, business groups, and attend trade shows and conferences. The trade show side of the "information flow" provided me with the updates I need for my consulting business. I am all over the social media platforms. The SBA has excellent newsletters.

I hope this helps and good luck.


Answered 4 years ago

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