What is the best place to find numerical data to calculate the market potential of a High Efficiency Video Coding (HEVC) hardware project?

Looking for numerical data for market potential calculation for HEVC hardware project. Might include number of OTT providers, money-wise, or other. HEVC hardware project based on both CPU and GPU. Need numerical data for investment presentation. Might be different customer segments. Markets are: US, EU and Global.


Consider doing an invention evaluation study. This can help you gauge overall consumer interest in your hardware, if indeed it's consumer facing. If it's not, then a full market study might be the way to go. However these studies are significantly more expensive. I'm happy to talk with you about managing either.

Answered 9 years ago

I have to say that to answer the question more fully would be a consultancy project... But I can give you some brief information.

You can find some brief information about consumer penetration in US:

Services available in 4K:

Netflix is the only current service delivering 4k, with Amazon testing delivery. The trouble with it is the same as HD, though: a HD stream can be 10Kbps. The specification is useless: what counts is the lowest point of the data rate between source and viewer.

Looking at the H265 codec specifically, there is a major move to usurp this

Basically all hardware in the delivery chain needs replacing for 4k, so it's likely to take 6 - 10 years to become mainstream.

In my opinion the main argument for HEVC is to future proof content, but if it's not produced in 4K then there is little benefit.

Answered 9 years ago

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