There are many things to consider, and nobody can advise you on everything.
1 thing I would emphasize is this: Brand names outside China are VERY different from website or company names inside China. In order to communicate effectively with a global audience, you should be careful to choose the right name (and domain). It should be memorable and have positive associations in English AND in the languages of other countries where you expect to do business.
Also, your website content ought to be written by native speakers for your target languages.
I have the perfect expert for you but she is not on Clarity. She has helped build a Chinese business internationally and she advises and helps deploy Chinese business globally. If you would like to get her contact info please let me know.
This is a very loaded question. In order to better answer the question is would be necessary to know more about the products or services, which markets you are considering, how you will get the information out, how you want to reach these groups.
I have worked with companies from all over the world, working on same or similar topics. There are hundreds and more groups and ways to penetrate the global market. Without more details, it is very difficult to help you further.
Let me know if you need more support. Goold luck.