I am qualified as a Chartered Accountant, but not passionate about the practice and a career for life in this field. How can I find my passion?

I need a way to discover my strengths, love startups, technology but have no clue about the technical side. My greatest passion is to run my own company, but i have no clue which vertical i must get into, nor do i know where my strength will be. i have failed running two companies, both were based online and i realised that marketing costs were too high, so i had to give them up. Need help to get back up!


I was trained as a Mechanical Engineer and now, run a few businesses.

One thing that really helped me figure out the answer to your question (which was my question too) was to take a step back from trying so hard to identify my passion or make a decision. Instead I focussed on doing a few things e.g. write a journal, read widely in any topic of interest to me, take long walks and relax. The mental break that I got from doing this relaxed me. And the practice of reading and journaling began to bring clarity to the direction I should take.

Hope this is helpful and feel free to ask more...

Answered 8 years ago

Ask yourself one question "What would you like to have happen?" Then ask yourself "If all that did happen it would be like what?" Keep playing with that outcome imagery until you are thinking about it as a metaphor. Once that metaphor emerges it would be a good place for us to set up a coaching relationship as the answer you are seeking is woven into the metaphor - question that and all becomes clear. Peter

Answered 8 years ago

I think the first step is to remove yourself from your current work situation since you've identified that you're on the wrong path. Obviously this can be difficult to do (financially, emotionally, etc.), but it's clearly toxic and you sound ready to do what it takes to find a better path. Get significant distance from your usual daily life -- get out of the city and into a nature, meditate, exercise, read, relax, whatever works -- and start to reflect on what you've done in life that has really energized you.

Think about a time when you were totally immersed in something and before you knew it many hours had passed and it was late at night...what were you doing? You could have been building a model plane, talking to a friend about an exciting topic, playing a board game -- it could be anything. Don't prescribe answers based on what seems socially right (e.g. making money, helping others, etc.), and don't worry if some of your passions at first seem small or like they couldn't amount to a career. Conversely, what are some things you've done many times (and may be quite good at) that you would love to never do again in your life?

Choose to do more of the things you enjoy and less of what you don't, which will help to figure out what type of vertical you might want to be in, and simultaneously work to understand WHY you want to start a company. You'll be much happier working in something you're passionate about even if it seems un-sexy or less lucrative than the hottest new startups in Silicon Valley.

Answered 8 years ago

CA is a qualification and a skill, not a passion. What you need is a field where you can apply your skills and qualifications. If teaching is your passion, you can train aspiring CAs. If you want to work for a non profit, volunteer for them or join them full time. You can specialize in non-profit accounting. If media is your passion, you can be a reporter or a market analyst. The only way to discover your passion is by trying it out. Best way is to volunteer for various types of work and hopefully something will click.

You can do an exercise of writing down what you want to do in life. Do not restrict yourself to accounts and CA. Once you write down that list some thing will click. Let this list be more than 50. 100 is really good. It will hit you very hard and you know you must do it.

Answered 8 years ago

Hi. Perhaps taking The Passion Test will help give you clarity. I help entrepreneurs gain clarity on their own personal passions and also find out what their companie's unique contribution and core passions are. The Passion Test is the number one tool used worldwide to find out what matters most to you and then align your life with that.

Answered 8 years ago

A simple Brain Mapping exercise can help you discover your true passion.

Connect with me to know more.

P.S. I am qualified CA as well

Answered 7 years ago

The same principle applies to passion-seeking. If you are convinced that finding your passion is hard, or that it is not going to happen for you, you will remain closed to possibilities. Choose to adopt the perspective that you can do what you love with your life. Once you have decided that your passion is findable, it is time to look for evidence of what you already love to do. If you scan the landscape of your life, you will notice certain experiences peak up. It is so valuable to delve into these “peak moments” and extract the key ingredients. But when I paid attention to my metaphorical metal detector, it become clear that the bleep went off when I was being a leader within a community and teaching that community something of great value to them. When you look at all the ingredients that matter to you, they might at first seem entirely disconnected. When she attempted to turn this profitable business, she realized that the market who were hungry for her talents were business owners who needed illustrations for their blogs, websites, and products. This felt like play to Lisa, but to make her services marketable, she also needed to add tech skills to her toolkit, so that her design work could be useable online by her ideal clients. Be alert to who might need your newly emerging passion and aim to have conversations with them to get you clearer on how, where, and when you can serve them. When you seek your passion, there will be parts of you that go into rebellion. If you let these voices win, your passion will remain out of your grasp. The world needs your passion, so decide right now that it is possible to find it and use this guidance to gain clarity. She demystifies the how-to-get-clients process, enabling you to market yourself effectively and get paid to do what you love.
Besides if you do have any questions give me a call:

Answered 3 years ago

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