I believe that Periscope and Meerkat present huge potential for brands even though these services are still in their infancy. I'm interested to know how agencies are incorporating these services into their social media strategy, seeing how time intensive this medium can be. Interested in a call with any Periscope/ Meerkat experts
My agency, along with fellow agencies are using Periscope as a part of an integrated marketing approach. There are many creative uses of Periscope that will drive traffic + conversions, it is all about finding the right solution that will provide the most value for you leads.
Some of the ways Periscope is being used:
-As a live consulting "show" where experts answer questions from social media sites such as Twitter.
-To provide behind-the-scenes content.
-To humanize themselves, further build relationships with their customers, and cultivate loyalty.
Those are just a few. There are many more applications depending on your industry and business goals. If you have any further questions, don't hesitate to reach out!