Questions

Are marketing agencies adopting live streaming into their clients' social media strategy? How can they do it at scale?

I believe that Periscope and Meerkat present huge potential for brands even though these services are still in their infancy. I'm interested to know how agencies are incorporating these services into their social media strategy, seeing how time intensive this medium can be. Interested in a call with any Periscope/ Meerkat experts

4answers

My agency, along with fellow agencies are using Periscope as a part of an integrated marketing approach. There are many creative uses of Periscope that will drive traffic + conversions, it is all about finding the right solution that will provide the most value for you leads.

Some of the ways Periscope is being used:

-As a live consulting "show" where experts answer questions from social media sites such as Twitter.

-To provide behind-the-scenes content.

-To humanize themselves, further build relationships with their customers, and cultivate loyalty.

Those are just a few. There are many more applications depending on your industry and business goals. If you have any further questions, don't hesitate to reach out!


Answered 5 years ago

It can be time intensive, but any relationship is.

Brands that view that connection with the customer as a true relationship (and not just something that gets in the way of closing the sale) will see the value in producing live content and solving a need for the client.

As an agency advisor, I see agencies trying to shove the latest "thing" down the throat of their clients. Don't just "do" Periscope because it is the popular thing right now. Remember, recorded video is still wildly effective, yet rarely used by brands.

Same for Pinterest. Or Instagram. Or even the "old man" Facebook.

The industry is changing so fast that most brands cannot keep up. As an agency, your responsibility is to find the appropriate tool to accomplish the goal of the client.

Success using any (or all) of those tools depends on the brand's awareness of their client's challenge, and the brand's ability to effectively solve those challenges.

I'm happy to help more, drop me a note or book a call.


Answered 6 years ago

I was just on a webinar this past Friday with a gentleman who has hosted more than 150 live webinars this year, alone. He does not recommend that businesses use Periscope or Meerkat for live events because these platforms, while cool + novel, do not allow you as the business owner or marketing director to harvest lead information.

If you're considering a live way for folks to join and learn more about your brand's product or service, webinars and podcasts are the way to go. They are much more scaleable while offering the benefit of "appointment marketing," a feature many Fortune 500 companies use as the #1 sales mechanism for their business.

If you're still convinced you need to learn Periscope and/or Meerkat, check out a woman named: Hilary Rushford. I believe she offers a free training on Periscope.


Answered 6 years ago

There are companies and agencies that include these types of strategies. However, depending on the overall marketing strategy needed to be successful you may/may not want to include Periscope/Meerkat.

We started implementing Blab and Periscope recently into our marketing channels.

Questions to help you think if implementation is good:

1. How much time/bandwidth do you have to monitor and create content for the feed?

2. What is the content strategy for using these mediums?

3. How are you planning to cross integrate with existing channels?

I'd recommend we start picking apart your business to determine if it's feasible and makes sense. For us, we use Periscope as a Vblog and its something that no one externally could do on our behalf unless they had extensive training in what we do. Make sense?

Feel free to request a call if you still need help.


Answered 5 years ago

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