Questions

If you'd like to talk to a professional namer, there are several of us on Clarity.fm. However, we generally charge for brainstorming, research, and consultation.

Typically, a full service naming initiative takes days or weeks rather than minutes. That said, I have found Clarity.fm calls do provide enough space to evaluate a given set of name candidates and provide feedback.

Therefore if you come up with a short list of names yourself, I would recommend – at a minimum – running them past a professional. After all, if you were going on a cross-country road trip, wouldn't you want to have your car inspected by a mechanic first? The same care ought to be taken with choosing a brand name before you spend years of your life working to promote a momentary toss-off decision.

There are usually aspects of naming – domain selection, trademarks, online conflicts, ambiguity, sociolinguistic associations, etc. – that people who don't eat, breathe, and sleep naming tend to underestimate. Asking friends or strangers for their input can be useful, but nothing can replace the critical eye of someone who has been evaluating thousands of names daily for years.


Answered 4 years ago

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