I've worked on marketing in the home healthcare space and found it rather fragmented. The growth in the industry is so fast and there are so many mom and pop services that it was hard to find anyone specialized in it. What we ended up doing was a full competitive analysis in our geographic region and with some major players nationally in our particular space and then working backwards from there. We also evaluated trade groups with which we could advertise. I'd be happy to chat with you about it.
But a successful marketer understands that we bring a proven process to the table -- not necessarily tied to a specific industry.
The process starts with knowing the target audience (residents and their families) of the client (the nursing facility) and addressing the concerns of that audience.
Then, design a content marketing strategy that meets those end users in their time of need and answer the many questions they have before putting a loved one in a facility.
Next, use automation which pairs your industry experience and our marketing experience to create a profitable sales process for you.
You see, the industry doesn't matter with a proven process. The end result is always the same: happy, well-educated customers result in longer, more profitable relationships.
If you'd like to discuss this further, please reserve a time here on Clarity.
All the best,