I know this may sound silly, but I really can't answer this question. Some websites/blogs don't spend a cent on advertising, and it ends up being astonishingly popular with a huge fan base. I'm aware of the fact that great content gets noticed easily, but you can't deny that getting lost on the internet happens daily to millions of websites. So my question is: how does an independent website acquire its fan base without getting lost on the internet and without spending money on advertising? How does a website find its audience?
This is the $64,000 question.....There are so many factors that come into play here - competition, relevance, SEO, SEM, content marketing, and the list goes on....The bottom line is that "if you build it they will come" never ever works. A rule of thumb, whatever your development budget is, double it for marketing. You have to tell your story on multiple channels to educate, inspire and engage your audience. So many companies fail because they spend all their budget on development and forget about marketing.... my .02 cents....
Answered 9 years ago
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