I know this may sound silly, but I really can't answer this question. Some websites/blogs don't spend a cent on advertising, and it ends up being astonishingly popular with a huge fan base. I'm aware of the fact that great content gets noticed easily, but you can't deny that getting lost on the internet happens daily to millions of websites. So my question is: how does an independent website acquire its fan base without getting lost on the internet and without spending money on advertising? How does a website find its audience?
Spending money on marketing/advertising is really about paying someone to do things that you don't want to put the time or effort into doing yourself.
Almost everything the successful sites do follow a formula, and if you know it you can get similar results.
You have to know who to target, what words to use, when to do it, produce worthwhile content, blast every platform, and be available around the clock.
If you aren't producing interesting content though, you aren't going to hit.
Answered 9 years ago
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