We have been developing courses for clients and recently started selling our own, but it is difficult to get online purchases. Any tips?

It's a competitive market for online programs and takes concerted effort to make a splash and get noticed. Before providing tips since there's little context, here are some questions for you:

1. Do you have a platform/audience already developed who want the courses you've developed?

2. How did you launch the product? Putting a sales page up isn't enough. Your targeted audience needs to be primed to know that the product is coming, what it does for them, when it's being launched and then told it's available.

3. Follow up, follow up, follow up. Without out consistent reminders, your audience moves on because there's someone else promoting their online course.

Building and nurturing your audience is the primary and ongoing activity that will create demand. Your calls to action, urgency and keeping your courses top of mind will help keep sales consistent.

If you'd like to discuss a strategy and specific tactics for your products, feel free to schedule a call. I've been working and marketing on the web for 19 years and have seen a lot of tactics come and go, and it comes down to haveing a solid foundation, an audience for the service/content you're selling and a consistent way to connect with them.

Denise Wakeman

Answered 7 years ago

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