What are low cost advertising platforms/channels to attract qualified consumers for a retail business to a landing page to quickly validate an idea?

My landing page has an email capture form that I quickly change to match different offers. I need not only a low cost advertising channel, but quick execution (unlike adwords).


Can you give any industry specific data? What types of products are you selling?

Answered 9 years ago

Depending on a lot of factors you can make Adwords cost efficient. You may not get the volume you want at the margins you want, but go for margins and utilize other channels to reach volume.

Affiliates can be another low cost but effective channel. Affiliate traffic and conversion quality can be great or terrible. You get what you put in and if you manage the affiliates properly you can get good quality conversions at good margins.

I recommend starting with Shareasale. You won't get the highest volume from them, but you'll likely get very good quality if managed properly.

I'm happy to help further if you want to have a call.

- mike

Answered 9 years ago

If you're in retail and looking for a quick lever to pull to get a high volume of traffic to your site, I'd definitely recommend starting with Facebook ads. They're easy to set up and optimize, and they're image-based, which is extremely helpful in a retail context.

Adwords is far more complex and relies on people searching for certain keywords - meaning you're either paying a lot more for high-volume keywords, or you're trading volume for quality. Not to mention their text-only format - not ideal. Also, in my experience, display ads get pretty dismal click-through rates.

I'd stick with Facebook (and maybe Twitter) as your first move. Let me know if you'd like to discuss further!

Answered 9 years ago

I'd set up Facebook ads because of their robust ad targeting platform so that you can laser focus your targeting which will keep your ad spend to a minimum. Then, I'd use those ads to drive traffic to different landing pages with different offers to see who's responding to what. Then, I'd have each of those landing pages integrated with a different email list in your email provider (aWeber, MailChimp, etc.). I prefer aWeber because I use a tool called AWProTools which offers a lot of features that aren't included in any of the other email platforms. Then, I'd set up autoresponder series in each of the email lists that are specific to whatever type of offer was being presented in each landing page. You can build out your entire sales funnel like this and then just let it run on autopilot.

Answered 9 years ago

I would suggest looking at Facebook Ads as you can determine within a few days if the idea is right or not. As long as you are targeting the right audiences which you think are suitable you could be up and running in no time!

Answered 7 years ago

Newspapers traditionally have charged per column inch for display ads. Newspapers today are trying many different types of ad rates, including flat fees and combined deals for both print and online ads. To advertise you will need to contact your local newspaper and ask for their rate card. A relatively cheap advertising idea is newspaper classifieds. Newspapers typically charge for classifieds based on the size of the classified, the number of days the ad runs, and the type of classified. Many newspapers today have self-serve online dashboards where you can compose your classified ad and pay with a credit card. Depending on the kind of business and the size of the newspaper readership, you might be able to place a classified ad starting for only a bit more than $5 a day. Radio advertising can be considered one of the cheap ways to advertise, but you have to shop carefully. Radio advertising is often sold based on a “4-week total rate”. You pay based on the size of the audience reached. To reach a market with 1 million people, a typical radio show ad budget range might be $12,000. In a larger market of 5 million people, a 4-week total rate budget might be $60,000. In local TV, figure to pay starting at around $5 for every 1,000 viewers in a medium-sized market, for a 30-second ad slot. According to Skyworks Marketing, that’s a low-end rate. National TV ads cost much more and would be completely out of the reach of small businesses. With TV ads, also budget for the production cost.
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Answered 3 years ago

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