I have come up with a never been done yet app idea that is really legitimate, what's next?

Came to me in a dream , I couldn't do something in a dream and when I woke up I came up with this idea to be able to do it in real life, everyone I've shown it to thinks it is an incredible idea.


Prove that it'll make money:

1. Call real people that would pay for it and talk to them about their needs. Do they describe what you're planning to do?

2. Build a simple email capture page (use something like LeadPages or OptimizePress to keep it cheap/easy) and write marketing copy to capture interest. Collect emails to see how interested your market is in the product.

3. Test. Tweak your copy based on feedback and repeat steps 1 & 2.

4. Once you have a legitimate amount of interest, you can either A) seek out a technical co-founder to build the app; B) write a business plan and pitch to potential investors; or C) bootstrap the business by hiring people out of pocket to build it for you.

5. Keep repeating steps 1–3 regularly to ensure you're still creating something people will actually use.

6. Release it with the minimum amount of features required to make it useful, then invite beta users to see how they use the app. Are they doing what you expected? Are they getting stuck anywhere? Do they need a feature you haven't considered yet?

7. Iterate.

Building an app is one of those simple-not-easy processes. A great app with no audience won't get far. A bad app with a huge audience won't last long.

If you'd like some help with creating a strategy, I'd be happy to share my prior experiences with bootstrapping companies and laying out business development plans.

Good luck!

Answered 9 years ago

Lots to think about.

First, evaluate the project from a business standpoint. Ensure that people will pay for your solution once they know it exists. And estimate what it will cost you to market the app ... so that people who might pay actually get the chance to do so!

Second, evaluate the app from a technical standpoint. What will it take to build it?

Third, before you launch, think about branding. I can help you with your identity, your pitch, and especially your name.

Answered 9 years ago

I would recommend you take yourself through the Lean Startup / Customer Development process. If you need help with that I'd be glad to walk you through it. I wrote the curriculum for one of the major accelerators in the US and I have the full teaching manuals from Steve Blank's Stanford course. These are generally considered the go-to methods for startups these days.

Answered 9 years ago

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