I am a user researcher in an early stage startup looking to learn more about how app publishers handle app store designs and copy optimization.
I would reach out directly, especially to some of the gaming companies who have got this process down to a fine art. Network on LinkedIn and you'll be surprised how helpful some of these folks will be, especially in the nordics where there is a very open culture of sharing , even in some of the biggest players. Hope that helps.
App Store Optimization is a basis for the mobile marketing strategy and can positively impact the effectiveness and reduce costs of user acquisition campaigns. In the end, ASO is an important part of a global mobile app marketing strategy, and it can influence further development and improvement of product and providing the best user experience. The best way is to test different options and see what the users will respond to best.
You can read here: https://www.dotcominfoway.com/blog/interview-series-on-aso-daniel-of-thetool/#gref
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath