I'm interested in a consulting session if you can help me out with my home decor business. This is my FB page: https://www.facebook.com/sarahsweldedwhatnots We make home decor out of horseshoes, and our target audience is people who love horses. This is my Etsy Store where we sell all the decor: https://www.etsy.com/shop/SarahsWeldedWhatnots I'm working on getting this website built: sarahsweldedwhatnots.com So we can use Facebook's retargeting and send ads to people who have looked at our items. We just created our store and FB page about a month ago and we're already making 1-2 sales/week. The goal is to make 1 sale a day by August 19. Currently our strategy has been to: 1. Get FB fans using FB ads 2. Send traffic to our items by posting them on our FB page, and to FB groups that we are part of. The next step of the plan is to get my website created and all the visitors pixeled. Then remarket to people who have visited our website. I also want to create an opt-in page where we give away weekly coupons, special deals and such to capture leads. Am I on the right track? If you have any suggestions on how to improve our game plan I would love to talk.
There are multiple channels through which you can drive traffic to your website. Facebook & Etsy are only a couple, but customer today frequent a lot more web destinations.
Additionally, as you begin developing your website I would be happy to advise you on suitable platforms, required capabilities for the website - payments, customer support, CRM, marketing & analytics to start with. Feel free to reach out.
I would take care of the domain name first as some of them already suggested. Cheers