I run an online service that has maintained it's size for the past year or two, but hasn't really grown beyond that. In my quest to improve the services, I've had a web developer and designer on retainer, constantly tweaking and improving the websites. But unsurprisingly, this has not really impacted on sales or profit much. I've been reading lean start up and have come to realise that: 1. I do not have a validated learning model in place. 2. I've been focusing on vanity metrics of profit and loss, but not on user growth, cohort analysis or growth metrics. My question is: a. Very broadly, how do I turn things around, and start experimenting to figure out whether it's time to pivot or jump ship? b. More specifically, how do I put the processes in place across my team to include experimenting into our culture. c. What if it doesn't work?
Start experimenting by putting the 2 things in place you say you are missing:
1. create a validated learning model
2. Stop focusing on vanity metrics; replace with user growth, cohort analysis or growth metrics.
Do not just read Lean principles; APPLY them.
What are you doing to brand your company?
What are you doing to engaging people who have the problem your service solves?
Does it actually solve their problem? Do you know what their problems are? What do THEY think their problems are?