== My Short Story == I am a generalist software engineer with 4+ years doing product development at a tech startup. I recently left a full-time job to pursue consulting on my own. My plan is to focus on 1 or 2 narrowly-defined types of projects and present them in the context of their business value (e.g. "do X to reduce churn") to justify a higher rate. I am struggling with how to analyze my broad experience doing product development and come up with 1 or 2 specific types of project to sell. == Bullets about Me == - full-stack LAMP developer for 6+ years - worked on many types projects (everything from building APIs to internal support tools to large single-page apps) - lots of experience discussing problems with internal users and external customers - comfortable talking through high-level business goals and then turning them into technical tasks
Focus on your narrow and specific expertise, targeting a very specific type of client and just sell that. In time you may find that you can transfer your very specific functional expertise to other types of clients but do this in a sequential targeted fashion, not a broad approach. Be wary of cross-selling other services in which you are lesser qualified - in most cases it is a fantasy that will waste a lot of your time.
Good luck with your practice.
Answered 9 years ago
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