Referring to the comment about using bite-size pieces of content to give your prospect a taste, think about how you can repurpose the content into different formats for various platforms. Does your content lend itself to images? Then post images or create images with quotes from the content to post on Pinterest, Facebook, G+ and Instagram... if that's where you ideal audience hangs out. Prefer video, do 2 minute video tips based on the content with a call to action to get the report. Hope those ideas help!