Business Strategy Advice Needed - I want to sell crafts I make (mainly horseshoe art) online. What's the best way to go about this?

Currently I'm on Etsy, Ebay and Pinterest but I haven't made any sales yet (although I am ranked on the first page for every keyword I've gone after). I'm also not getting much traffic. Thanks in advance for your help.


Do a great video of yourself making art out of horseshoes. Make sure your sound is professional and tell us an engaging story. Cover your interview with lots of B-roll images of you doing your craft. Put extreme close-ups of your tools and materials while we hear you tell your story. Duration 3 to 5 minutes max. Create a unique brand or trade name and make sure you brand consistently each piece of art as well as your web site or blog, so you can become the Gutzon Borglum (he carved Mount Rushmore) of your trade. I wish you success and prosperity.

Answered 5 years ago

Great question!

I don't see you provided with example of your products. If you are indeed correct and you garnered good ranking and exposure what it might be (just from what you shared) is :
1. Your products are too expensive for what the consumer is willing to pay. Ask potential buyers, truly people interested in your type of craft and ask for their opinion. Update your pricing accordingly, maybe do a get 2 for price of one part of your model.
2. A lot of entrepreneurs fail to realize that the market they are going for is the wrong on. In your case you might be driving the wrong type of audience with the wrong keywords or not targeted enough.
Mgice these two efforts a try, if it doesn't help
Give me a call for free with code Unthink :) let's figure it out together

Answered 5 years ago

I would start by looking at the demand (via search) for what you are offering and where the competition to supply that demand is currently. Happy to discuss in further detail if this would be of interest.

Answered 5 years ago

Unlock Startups Unlimited

Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.

Already a member? Sign in

Copyright © 2019 LLC. All rights reserved.