I recommend to all my clients that they use a combination of Google AdWords remarking, and Facebook Exchange retargeting (FBX). Google AdWords remarketing lists can be built seamlessly using your site's Google Analytics tag (as long as you've linked AdWords and Analytics accounts, and updated the analytics code ... https://support.google.com/analytics/answer/2611268?hl=en)
For FBX, PerfectAudience or AdRoll are both great options. I tend to use AdRoll more, as it offers some great other retargeting options too (via their extensive non-FB network of sites).
Shout if you need more help.
Answered 10 years ago