Questions

If I were to choose just ONE marketing platform to focus on and build a following for a blog and possible online business - Which is the best?

Should I take on a single social platform - facebook, insta, twitter - should I focus on SEO for google or google PPC - should I post across the blogosphere. I know pretty much nothing, but would love to start writing, sharing, and building an online business for myself. From my research so far, it seems a lot of success has come from simply building a major following on twitter or instagram and then leveraging that for monetizing opportunities.

6answers

Choose the platform where your market is. And quickly figure out your cost of customer acquisition so you'll know how much you can afford to invest in marketing so your business model has a chance to be viable.

That either sounds obvious (and I can hear certain readers already saying "Duh...") or it sounds confusing.

So before you write it off as too obvious or too complicated - let's examine it the statement and I'll show you where the value is.

First - WHO is your market?
What will you be blogging about?
Why should they listen to you?
What value do you provide that they can't get elsewhere?

Once you figure out who your market is you'll be better able to figure out where they are.

And I don't just mean "online"... I mean specifically WHERE the are online (and by the way you really better make sure they ARE online before you even start an "online business"). Do they even have a twitter account? Do they read blogs on linkedin? If they visit linkedin but don't read the posts there - it wouldn't make any sense for YOU to post there.

Again - this might sound simple - but rest assured that many new and experienced business owners make this mistake all of the time.

The (faulty) "logic" goes like this...
"100 million people visit (whatever the site of the week is) every day - and even if I get only 1% of those people to click my article/post/ad - that would be 10,000 click! And if I could get only 1% of those people (100 of them) to spend $10.00 on my entry level product then I'll make $1000.00 per day which comes to $365,000 per year!"

If you don't get WHY that's nonsense - you really should find a business coach or mentor ASAP.

Bottom line (specifically regarding the question you asked): Deciding on a marketing platform before you know which market you are going to try to serve and how you are going to monetize your business is backwards.

I hope this was helpful. Let me know if I can be of assistance. And best of luck to you!


Answered 5 years ago

It depends on what you topic, audience, aims, strategy, style, etc.

David Berman is right when he advises you to go where your intended audience already is.

That said, I do think it's important to own some online property of your own in addition to renting space / visibility on social media platforms such as Facebook, Twitter, LinkedIn, or Instagram.

Even if you use those sites heavily, try to blend that with reference to a home page where you call the shots and are immune to changes from on high. Facebook and Google implement drastic changes from time to time, and you don't want to be at their mercy.

If your Twitter following, let's say, is also part of your email subscriber base and has been trained to visit a home page elsewhere, then you're less vulnerable and more versatile. This isn't just about minimizing risk, it's about having more control of your brand and marketing.

As technologies, policies, and fashions change with the wind, you want to be able to pivot with them. Try to keep 1 foot in social venues and 1 foot on a primary branded location.

If you've ever been to a farmer's market, you'll see people with this same strategy. Yes, they set up temporary booths on someone else's property; but they ideally entice customers back to their main brick-and-mortar store.


Answered 5 years ago

I do my fair share of blogging and find Twitter + LinkedIn to be the best platforms from which to share my articles. I have heard that Medium is an evolving platform, though have not used it much. I have paid for 'boosting' promotion of my blogs but would not recommend. I don't think it's worth the investment. I honestly believe in building your network via those you already know, and starting to target those that will be instrumental for the service you want to provide - growing that base by Twitter + LinkedIn. There are also platforms you can send your blogs to that will publish on their sites for added exposure (so in sustainability I use TriplePundit and 2degrees but there are so many these days). I don't find Facebook that helpful, particularly now with how they promote mostly paid sites versus regular pages. I would create your own website to host the blogs so people have to go to your site to read them. This will help with your branding and exposure. Hope this helps and happy to share more by phone.


Answered 5 years ago

If you're looking monetize your online publishing idea then you shouldn't ignore the top 4-5 social media platforms. Google Adwords and PPC could be a good idea as well. You just need to be cautious with your approach on different social media platform. Do ensure to adopt media specific customized marketing initiatives than doing some random run-of-the-mill stuff.

Are you looking for any specific information? Feel free to reach out.


Answered 5 years ago

Clients have told me consistently that they "checked out" my Facebook page before hiring me. While prospective clients have engaged with me via LinkedIn and Twitter, make sure that your Facebook page is active and maintained.


Answered 5 years ago

I agree with everyone's suggestions. Success is going to come to your business based upon the solution you are providing to your clients' problems. Having a coach to guide you along this path is the best way to get started. It made all the difference in the world for my business.

It's so important to get clear on:

1. Who is your ideal client?
2. What problems do they have which need solutions?
3. What solutions can you provide them?
4. How do you plan to provide these solutions? (information products, videos, audios, ebooks, consulting, guides, tips)
5. Where does your ideal client like to hang out online? Maybe they are on FB but not on Instagram or Twitter.
6. Do you have a marketing strategy?
7. Have you communicated with + asked your ideal clients what they want?

Some of my ideal clients are on Twitter but for the most part Twitter is helping me build partnership growth opportunities for my business. Most of my ideal clients are tucked away in private Facebook groups. Joining these groups allows me to communicate with them, ask them what would be helpful to them, and immediately grow my business providing solutions. It's a win-win for everyone, and you feel confident with your products/solutions.

So, it really is important to do your research on your ideal client FIRST and then decide what social media platforms best suit your business efforts. Hope this helps, I'm here to help if you have further questions. You're on the right track by asking questions, you've already got a success mindset! ~ Cherie


Answered 5 years ago

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