Naturally, this question is near to impossible to answer without knowing a LOT more about the business in question. However, when a client of mine is starting a new business, the single most important question I ask them to dive deeply into is if their product/service creates a truly meaningful solution to a need in the marketplace. From there, coming up with a realistic estimate of the size of your target market and gauging exactly how motivated they'll be about purchasing is essential.

Answered 5 years ago

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