I already have my business up and running. I am getting a lot of negative response because of the business name "Dude Undies". Now its like starting over from the beginning and I have no clue on another name. Mind you I only have 1 week to either renew the name or pick another business name.

Naming a business is not a task, it is a process. You need to get into the zone where you are thinking of all the factors that are important for your business.

- How does your audience (a new lead, a new customer, a competitor, an investor, or a referrer) feel when they first hear or read about your business name. I often call it 'the crunch' that they should feel.

- The business names fall in different categories. One of the best resources that you can refer to for a naming guide is by igor, I have used it for 6 years now, check it at:

- Put all your random thoughts on a notepad, and call these loudly. Setup personas and call these as your audience would talk about it. Call it loudly as if your audience will refer it to a friend on phone. See what names setup more connection, are easy to speak when in a conversation.

When I was looking for a name for my company in 2009, I took 3 months to find what I really needed for my audience, my vision, and of course for its availability as domain and social presence.

I help business find the names that sum up their vision and the value it brings for their audiences. For more insights, setup a call and I can guide you through the process. Cheers, and good luck!

Answered 8 years ago

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