Hi, I am a college student who developed this app with a friend because we got sick of stopping at the ATM to be able to pay our cash cover, much less pay those absurd fees. We charge a simple $.99 upcharge so our margin is about $.52. What are some effective ways we can get patrons on our app and engaging with it. We have built a lot of hype. Most students have heard about it and are very excited, but simply aren't using it (many do not know it is ready yet and others don't know how, I think). Bonus: There are 12 bars in town, we started with 2 on our app, with 5 more that said they will be ready to sign when we say the word. That time has come and now they are hesitating. They want to see what other bars sign on, forcing a chicken and the egg problem. Advice? We are looking to place a call with a Clarity consultant to build a plan. Thanks!
As a former owner of a service establishment - I know the challenge of adopting new technology even when it seems to have benefits. The more concrete you can make the benefit - and the more focused you can make the impact (from a time standpoint particularly) the better. Try to demonstrate the value of this in as short a period of time as possible - if it takes months to show a return - its probably too long.
You can kill two birds with one stone by driving adoption around a specific, exclusive event. This gives you the hook you need for the bar through promoting the event to your population (and focuses impact into a short time window) - and you can motivate/attract the population by offering a discount on the cover in return for utilizing the app - or by offering free entry for any user who invites 3 or more friends who attend. You can even make that a long term tenet of the service - because it will serve as a dual incentive (free admission for the users - higher attendance for the bars).
Once you've executed this with the first location - it becomes a demonstrable case study for the other bars. Like anything in syndication - once your competitors are using it - you have to adopt it or risk falling behind.
Happy to discuss further.
Answered 9 years ago
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