Questions

The project: Paid webinars where registered experts would answer live audiences' questions regularly. How to create momentum? Partnerships?

3answers

Over the last two years I've worked to hone my model of paid webinars and partnerships. In 2014, I had over 30 different webinar partners, individuals and institutions, associations and corporations.

Creating momentum around partnerships often counts on having the right partners in the first place. That means if you are hosting the webinar, you want partners who have:

1. A reputation in the subject area the webinar targets
2. A list they can promote the webinar to
3. A history of webinar presenting, and a few more things.

When it comes to creating partnerships with institutions and presenting for them, that's a whole different story.

I talk a lot more about this in my e-course on how to successfully market and sell webinars (there's a whole chapter on partnership creation, that includes a sample presenter contract, and more).

If you'd like to check that out, go to: http://wildwomanfundraising.com/product/webinar-how-to-marketing-your-webinars/

Was this helpful? I'd be happy to chat with you about this as well.

Mazarine


Answered 6 years ago

Unless you have an amazing network, an extraordinary topic, or an existing super brand, it is tough t get butts in seats even for a webinar. Frank Kern (known for his web launches and many successes) recently conducted a webinar with nearly 1000 people but his initial webinar was free with some very useful content (even in the free program). He uses a multi-touch system, lead pages, email, text and phone callls to make sure you attend. He then pitches the paid content while you are there. Kern has done this effectively for years.

Do you offer CEUs or credits for the attendees? My clients have no where near the brand that Kern has and we use the same tools as Kern, but we add pay per click, Social Media, and PR to drive our audience. I hope this helps?


Answered 6 years ago

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