Every startup needs to do some kind of marketing to get net new users to talk with / test product features with, etc.

Marketing pre-product / market fit is usually done to learn faster, not to scale the business.

So, yes - if you're running marketing hopping that it will fix lack of traction, it'll usually fail.

The engine needs to be running and well tuned if you want to pour more gas into it.

Answered 8 years ago

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