From my experience, I see the industry has some sort of apprehensions..Not sure, what though. Would appreciate industry experts to share light on the topic and suggest how/what should be the approach to reach target prospects? Any reference would be helpful.
I've found talented data scientists in several other countries who do just as good as ones I've worked with in Silicon Valley. It is not a position one can automate away, of course - one needs to know more about the type of data that needs grooming and what types of skills best fit it (DSP vs analytics vs whatever buzz word that relates best to the science at hand). Can you speak more about your goals?
The Market Research industry is undergoing significant transformation via technology disruptions as well as low cost providers for traditional MR activities. Key for any outsourcing company will be the type of value add and points of differentiation vs. all other companies.
There is a lot of growth in data analytics, data visualization, data science and machine learning.
The main driver of this is that companies are starting to track a lot of data now that they have the technology available and the ability to gather it. This results in a huge increase in data science work.
One of the main challenges companies face is that they are not sure how great a data science firm is. So I would recommend:
1. Make sure to get reviews from your existing clients and introduce your prospects to past clients to give them a better understanding of your work.
2. Check out Kaggle.com and try completing a few projects there as that will help you gain credibility and access clients
3. Check out VenturePact.com and try signing up there are as getting a third party to vet your firm will help increase your credibility. Also VenturePact will help you connect with clients.