Assuming that a hotel has a business relationship with an OTA and in their contract the Rate Parity is mentioned, will they be subject to litigation in case the hotel gives special discount to their clients using private channels like email ?
Good question. I wouldn't be worried about litigation. Your (normal) worst case might be penalties from the OTA, a difficult ongoing relationship with their Market Manager and perhaps listing removals. All independents can find ways to reward their most loyal clientele, without market visibility. Happy to discuss this briefly over a call to share the tricks.